Precision Media Uganda engaged CEGER to conduct a comprehensive baseline survey to inform their organisational strategy and programme development. Our team designed and implemented the study, collecting data on media consumption patterns, audience demographics, stakeholder perceptions, and communication effectiveness.
The research provided Precision Media with actionable insights into their current reach and impact, identifying opportunities for growth and areas requiring strategic investment. CEGER delivered a detailed report with clear recommendations, enabling the client to make evidence-based decisions about their programme direction and resource allocation.